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(VEN) - In a report on external investment activities by Japanese companies in 2009 fiscal year released by the Japan External Trade Organization (JETRO) Vietnam ranked sixth among nations the Japanese business circle wanted to increase sales in the next three years, one notch up compared to a year ago. Similarly, the country was in the firth place among countries Japanese investors wished to expand research and development activities, two notches up.
Besides, Vietnam was put at the third place among countries Japanese companies wanted to expand production and ranked ninth among nations Japanese companies wanted to expand distribution, one notch up. The survey results also revealed that more and more Japanese businesses wanted to increase sales of precise equipment and specialized services in Vietnam. Besides, Japanese companies were also particularly interested in the chemical, coal, oil and gas products, electronic items, machinery, specialized and office equipment areas. JETRO carried out the survey on 3,110 Japanese companies.
In fact, Japanese companies are eager for expanding external trade, particularly with Vietnam. They have resumed growth quickly after the global economic recession and attempted to accelerate export to Asian countries. To win Vietnamese customer hearts, Japanese companies highlight technology innovations to be able to turn out products of the local nature that Vietnamese consumers can use easily.
In a recent workshop in Hanoi held by Sao Nam Group to boost sales of products made by three well-known Japanese firms - Sanyo, Konica Minolta and Brother - Sanyo Vietnam's Deputy General Director, Takagaki Shinya, said "We are particularly impressed by Vietnamese consumer market potential. Vietnam has recovered quickly after recession, particularly in the office equipment area. Sales of Sanyo Vietnam so far the year was 1.5 times compared to in 2009." He stressed that the company had continually invested in technology innovations to bring Vietnamese consumers excellent products. Most recently, Sanyo Vietnam has launched general projector lines with usage instructions all in Vietnamese. In the meantime, the firm has made efforts to minimize the production cost to bring customers top-quality items at competitive prices. "I hope Sanyo brand is always a trustworthy companion of Vietnamese consumers," he asserted.
In the face of phenomenal technology growth, Sanyo specialists had introduced Vietnamese consumers the latest applications in Sanyo projectors: the 3D technology. The three-dimensional (3D) technology has been a phenomenon in the world office equipment market.
Also in the workshop, Konica Minolta specialists introduced leading-edge technologies of color multi-function machines, and office electronic equipment particularly. When office space is in a limited supply color multi-function machines can bring utmost comfort to offices as these machines carry a lot of functions. Konica Minolta Singapore general director, Yoshihisa Ishibashi, related "We hope that with our wealth of experience in electronic production and Vietnam's increasingly conducive business environment the Japanese producers and Vietnamese consumers see a great many of opportunities for long-term cooperation." He said Vietnam has fared quite well in the past years and hoped to see a sharp rise in the number of foreign investors coming to Vietnam in the coming period.
From other angle, Brother International Vietnam's General Director, Yoshihiro Nakayama, said the business environment in Vietnam has become increasingly competitive in addition to low-cost workforce. "The company will bring Vietnamese consumers the best after-sales services and that is also a recipe for our business success," he stressed.
In a recent press meeting the Deputy Head of the Asia-Pacific Department under JETRO's Overseas Research Development Bureau, Yuichi Bamba, said Vietnam's increasingly conductive environment was attributed to the implementation of the Vietnam-Japan Joint Initiative and the Vietnamese Government’s strenuous efforts. The two countries should continue exchanging experience for further growth, he said./.
By To Uyen
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