(VEN) - Vietnam Economic News' Thu Ha spoke with the general director of TCL Vietnam Corporation Limited, Wang Cheng. TCL is one of leading consumer electronic manufacturers in Vietnam.
Could you brief TCL's operation in the past years?
A leading consumer electronics manufacturer headquartered in China, we got international brands like TCL (in Asia region), Thomson (in Europe, Russia), RCA (in American), even "Alcatel" in the cell-phone business world wide. We are confident to become a leading electronic company in Vietnam. Until now, TCL's turnover increased 60 percent compared to last year. We are also proud to receive the Quality Management System Certificate ISO 9001:2008 and many diploma of merit from Vietnamese State. Since 2000, consumption level of TCL products in Vietnam keeps on growing speedily. Over one million Vietnamese families use TCL colour TV sets. To offer our customers good after sale service, the company operates more 1,200 agencies and customer care centers in Ho Chi Minh City, Da Nang and Ha Noi.
Could you share with readers the key reason for TCL's current success in Vietnam?
Thoroughly understanding the local market's demand is the most important factor to do business efficiently. It seems really simple but it's the winning formula in any market. Before coming to Vietnam, TCL Group carried out careful market surveys. Then in 1999, we started our business. After 10 years accompanying with Vietnamese market, TCL knows clearly what the local market needs. TCL is in the right way to approach the local customers.
To meet the growing market demand as well as strict quality standard of quality, how does TCL invest in production line and technology? What new products have you being launched to market?
We will invest in latest machines and technology for our current factory to bring premium quality to customers. TCL Group owns big R and D centers in China, Singapore, the US and Europe. Thanks to the advantage, TCL continually supplies the Vietnamese market with new models. Recently, LED TV set, the latest item of TCL, brings a revolution in the HDTV market. The special design makes TCL's LED TV sets different from others in the current market.
Known as a long term investor in Vietnam, what do you think of TCL's social responsibility towards the community where it operates?
As a prestigious investor in Vietnam, we want to do something to the community where we operate. Moreover, our tradition is anywhere we present, there we would like to do something meaningful. Since 2004, TCL established a fund for study promotion to sponsor poor students and teachers in Dong Nai with a total value of VND1 billion during 10 years. We are committed to stay in Vietnam in a long term and keep on bringing benefits to local people./.
|